Digital Marketing Portfolio
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Project Example
01
Organic Campaign Strategy
Client: Gold Coffee Company
Developed and executed a successful organic campaign strategy for a coffee brand resulting in a 20% increase in website traffic and a 10% increase in sales for a Memorial Day Sale Weekend special.
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Campaign ran from 5/27/23 to 5/29/23.
Project Example
02
Social Media Management
Client: Gold Coffee Company
Managed social media accounts for a coffee brand, creating and curating content, and optimizing engagement. Facebook engagement experienced a growth of 50% and Instagram engagement experienced a growth of 80%. Facebook followers increased by 20% and Instagram followers increased by 430%.
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Social Platforms
(managed from February 2023 to June 2023)
Project Example
03
Social Media Management
Organic Social Media Campaign
Client: Smart City Works
Managed social media accounts for a non-profit company that specializes in solving urban challenges through technology, creating and curating content, and optimizing engagement. Managed the LinkedIn account during the accounts' main event that ran from March 2023 to June 2023 and promoted the event organically. The account gained 177 followers during the event.
Overall, the number of LinkedIn followers increased by 25% and page views increased by 120%.
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Social Platforms:
Project Example
04
Client Newsletters
Monthly & Quarterly Newsletters
Client: Smart City Works and Bridge Homes
Project Example
05
TikTok Incentive Campaign (Paid & Organic)
Client: Bridge Homes
This was a paid/organic campaign to encourage this client's residents to follow the TikTok page to be entered into a raffle for the chance to win company merchandise. This campaign ended with the Instagram page gaining 300 followers with a $700 budget.
Campaign Length: November 7th - November 30th
2023
Project Example
06
"Move-In Madness" Campaign (Paid & Organic)
Client: Bridge Homes
This is a paid/organic campaign that
is still ongoing.
This campaign will conclude on March 17th.
Campaign Length: March 1st - March 17th
2024
Project Example
07
Organic Growth
Client: Bridge Homes
I started managing this client's social media platforms in July 2023.
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Success Metrics (Follower Growth)
Instagram: 32% increase
Facebook: 164% increase
Twitter: 20% increase
LinkedIn: 15% increase
TikTok: 2,700% increase
Pinterest: 30% increase
Project Example
08
Content Creation
Client: Potomac Plastic Surgery
I created content (Instagram graphics and reels) for this client from December 2023 to the present.
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Social Platform Links:
Project Example
09
Content Creation for Organic Campaign
Client: Potomac Plastic Surgery
This content was created for an organic
promotion this client had to get more patients
to come into the clinic.
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This promotion started in the month of March 2024.
